Helping Clients Drive Transformation and Growth Across ASEAN
Since our beginning in 1982, we have become a leader in management and strategic advisory, helping businesses grow across Southeast Asia. With more than 40 years of experience, we have supported clients in gaining a competitive edge and reaching their full potential across the ASEAN region — from Indonesia, Vietnam, Thailand, and the Philippines to Malaysia, Singapore, and the emerging markets of the Greater Mekong Subregion (Myanmar, Cambodia, Laos).
Our global network of 3,000 consultants across 32 countries provides expert guidance to major organisations on their journeys of transformation.
Across ASEAN, we assist the public sector in transforming industries and boosting efficiency, we support the expansion of family-owned regional conglomerates both within their home markets and internationally, and we work closely with global companies to ensure their successful entry into Southeast Asian markets and drive profitable growth.
1982
Founded
3,000
Consultants Worldwide
300+
Projects Completed Across Southeast Asia
98%
Client Repeat Rate
/ How we work
Our approach is focused on delivering hard-to-find market insights and providing practical recommendations to enable our clients to succeed across ASEAN markets.
We have been in Southeast Asia for decades
Our firm has 40 years of experience, and our team members across ASEAN bring decades of combined consulting experience on the ground. We know what to do and how to generate results for our clients in each local market.
We Are Hands On
We are not afraid to get our hands dirty. We have been on the ground across different parts of the region — from Jakarta and Ho Chi Minh City to Bangkok, Manila, and the industrial corridors that connect them — to work alongside our clients to develop and implement solutions.
We Are Your Boots on the Ground
We are in the marketplace, building and leveraging our network across ASEAN countries and provinces, and working to achieve results in markets that reward local presence.
We have deep industry expertise across the region
We have executed hundreds of projects for our clients across Southeast Asia. We understand how your products and services work in fragmented, fast-moving, and often informal markets.
We Are Long-Term Partners
We want to deliver your project successfully, but it is more important to us to continue to work with you long after the final presentation.
How We Work: Turning Market Insights into Strategic Action
At ASEAN Market Research, our work goes far beyond collecting data — it is about transforming information into strategies that drive real business results. We combine rigorous research methodologies with the cultural understanding that shapes our recommendations across ten very different national markets.
With years of experience advising multinational corporations, regional champions, and ambitious start-ups, our teams tailor their approach to each client’s unique goals and challenges. We integrate market intelligence, consumer behaviour analysis, and competitive benchmarking into clear, actionable strategies.
Whether it is entering a new market, optimising product positioning, or navigating complex business landscapes across Southeast Asia, our philosophy is simple yet powerful: combine rigorous research with deep local insight to deliver decisions that matter. This is what makes us a trusted partner for leaders across industries in ASEAN.
/ Our Management Team
Our ASEAN-based and regional experts combine deep local market knowledge, sector expertise, and international consulting experience. They help clients make informed strategic decisions and achieve sustainable growth across ASEAN.
Damien Duhamel
Managing Partner — Market Research, Strategy & Market Expansion, Southeast Asia
Damien Duhamel is a Managing Partner at Eurogroup Consulting and a senior strategy advisor with over 25 years of experience across Southeast Asia. He helps multinational corporations and regional enterprises navigate the region's most complex markets, with deep expertise in market research, market entry, M&A advisory, digital transformation, operational improvement, and growth strategy.
His work in ASEAN began in 1993, when he founded a market intelligence firm in Vietnam to support multinationals entering and scaling in the country — a venture he led until its sale in 2000. He went on to co-found a boutique ASEAN-focused consultancy, advising clients on market strategy, growth, and transformation, and building the firm into a 150-person advisory business with 13 offices across Asia, including Vietnam, Thailand, Singapore, Indonesia, Myanmar, the Philippines, and Malaysia.
Damien holds a Bachelor's degree in International Trade from the Royal Melbourne Institute of Technology, an MBA from the University of Chicago Booth School of Business, a Master's in Sustainability from Harvard University, and a Vietnamese Language Certificate from Hanoi University.
Areas of Expertise
- ASEAN market research & strategy consulting
- Market entry & expansion strategy
- M&A advisory & commercial due diligence
- Operational efficiency & growth
- Digital transformation
Grégoire Virat
Managing Partner — Transformation & Digital Innovation, Southeast Asia
Grégoire Virat is a Managing Partner at Eurogroup Consulting with more than 25 years of experience, having joined the firm in 1999. He specializes in leading complex transformation programs across regulated industries and the public sector, alongside digital innovation, data-driven business models, and international growth strategy spanning Southeast Asia, the Middle East, and Asia.
His early career focused on implementing the European single market, particularly within regulated industries, before he moved into the public sector — leading numerous state modernization projects through the firm's public transformation practice. In 2015, he took the helm of the digital transformation practice, driving digital innovation, data-driven business models, and organizational change for the digital age. Based in Singapore since 2021, he co-heads the firm's international committee, steering its growth across Southeast Asia, the Middle East, and Asia while supporting large corporations, mid-sized companies, and startups in their international expansion and transformation.
Areas of Expertise
- Market research & opportunity assessment
- Market entry & go-to-market strategy
- Consumer behavior analysis
- Growth strategy & partnership development
- Operational efficiency & business transformation
Mickael Feige
Partner — Market Research, Strategy & Growth Consulting, Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting specializing in market research, strategy consulting, and growth advisory across Southeast Asia. With more than 15 years of consulting experience — and over a decade living and working in the region — he helps companies uncover actionable insights, assess opportunities, and build strategies tailored to Southeast Asia's diverse markets. His expertise spans market entry strategy, competitive analysis, consumer behavior research, go-to-market strategy, operational improvement, and business growth planning across industries including automotive, energy, healthcare, and digital transformation.
Mickael partners with both local and international companies to identify new opportunities, strengthen market positioning, and make data-driven decisions. He graduated from IEP Lyon in 2002, in a program focused on business administration in Asian markets, and earned an Executive MBA from INSEAD in 2014.
Areas of Expertise
- Market research & opportunity assessment
- Market entry & go-to-market strategy
- Consumer behavior analysis
- Growth strategy & partnership development
- Operational efficiency & business transformation
Dian Kuncoro
Director — Digital Transformation, Data & Technology Strategy, Southeast Asia
Dian Kuncoro is a Director at Eurogroup Consulting, with 12 years of experience leading digital transformation initiatives across Southeast Asia. He specializes in turning innovative ideas into practical digital solutions that deliver measurable business outcomes across a range of industries.
Dian leads projects spanning web design, motion design, web development, digital marketing, talent acquisition, enterprise growth strategy, and digital operations. He helps businesses build digital portfolios, improve digital acquisition, strengthen brand presence, and optimize their digital infrastructure and teams. Dian holds a degree in Computer Multimedia from STIKOM Surabaya.
Areas of Expertise
- Digital transformation from concept to execution
- Web design, motion design & web development
- Digital marketing & customer engagement
- Digital acquisition & growth strategy
- Digital infrastructure & team management
Yanika Assavaboonsathien
Director — Strategy, Operating Model & Transformation, Thailand & Southeast Asia
Yanika Assavaboonsathien is a Director at Eurogroup Consulting, with a decade of experience in management consulting specializing in strategy development and operating model transformation across Thailand and Southeast Asia. With a strong focus on the Thai market, she helps organizations improve performance, strengthen operations, and build strategies adapted to local market realities.
Yanika works across energy, chemicals, construction, infrastructure, and healthcare, leading complex transformation initiatives that streamline operations and enhance workforce management. She has delivered a comprehensive HR operating model transformation for a major energy company across Southeast Asia, redesigning organizational structures to strengthen overall performance. Yanika holds an MBA in General Management from The Hague University in the Netherlands and a BBA in Business Administration from Assumption University in Bangkok.
Areas of Expertise
- Strategy development
- Operating model transformation
- HR operating model transformation
- Energy, healthcare, construction & infrastructure
- Organizational performance improvement
Julatis Phumchan
Consultant — Strategic Planning, Market Analysis & Project Management, Thailand
Julatis Phumchan is a Bangkok-based consultant with experience in strategic planning, project management, market analysis, and operational improvement. He began his career with a leading retailer and gaming company in Thailand before moving into management consulting, where he developed expertise across automotive, manufacturing, and energy.
In his consulting work, Julatis has supported market assessments, industry analyses, operating model reviews, and process improvement initiatives for companies across Thailand's industrial and business sectors. His work helps organizations evaluate opportunities, improve operational efficiency, and execute projects with greater clarity and structure. Julatis holds a Bachelor's degree in Business Administration from Assumption University in Bangkok, Thailand.
Areas of Expertise
- Strategic planning
- Market analysis and assessment
- Operating model review and improvement
- Project management
- Automotive, manufacturing & energy sectors
Khairunnisa Karmita
Marketing Communications — Content Strategy & Market Positioning, Indonesia
Khairunnisa Karmita is a Marketing Communications professional at Eurogroup Consulting Middle East & Asia, with experience supporting brand visibility, content strategy, and communication initiatives. She focuses on developing clear, consistent, and impactful messaging that strengthens business positioning and supports market-facing communication.
In her role, Khairunnisa leads and supports marketing communications activities across content development, campaign execution, event marketing, and thought-leadership promotion. She works closely with senior experts and partners to ensure marketing narratives are aligned with business priorities, audience needs, and brand positioning. Khairunnisa holds a Master's degree in Organizational Communications from Université de Lille, France.
Areas of Expertise
- Marketing communications
- Content strategy and development
- Brand visibility and market positioning
- Campaign execution and event marketing
- Thought-leadership promotion
Frequently Asked Questions
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We combine top-down and bottom-up modelling using government data, industry inputs, and validated interviews. We triangulate from multiple sources and tailor frameworks to reflect the fragmented and often informal nature of Southeast Asian economies.
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We build longlists through desk research and networks, then qualify through structured interviews, site visits where needed, and detailed capability assessments — including past client track records and financial health.
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We mix desk research with in-market intelligence and mystery shopping. We assess competitors’ go-to-market models, pricing, channel strategies, positioning, and pain points as reported by customers or former employees.
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Timelines range from 4 to 12 weeks depending on scope, number of countries covered, language needs, and stakeholder access. Multi-country or fieldwork-heavy projects may require more time.
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Interviews are conducted in the local language of each market — Bahasa Indonesia, Vietnamese, Thai, Tagalog, Bahasa Melayu, and others — with translation and synthesis delivered in English to preserve clarity, context, and nuance.
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We cover all ten ASEAN member states, with the depth of coverage tailored to each project’s geographic focus — from the ASEAN-6 core markets to the emerging Greater Mekong economies.
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No. All our research is tailored to each client’s objectives. We occasionally publish whitepapers and thematic insights, but every engagement is custom-designed.
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We operate under strict NDAs and data-protection protocols aligned with each market’s requirements. Sensitive information is shared internally on a need-to-know basis, with full encryption and access controls.
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We see rapid shifts in EV and battery manufacturing, data centres, digital financial services, healthtech, renewable energy, and local consumer brands — often driven by policy changes, supply-chain diversification, and younger consumers.
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Yes. We regularly facilitate internal workshops, C-level briefings, and investor presentations to help translate research into decisions and next steps.
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