Mickael Feige
Market Research, Strategy & Growth Consulting Expert in ASEAN & Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting, specialising in market research, strategy consulting, and growth advisory across ASEAN and Southeast Asia. With more than 15 years of consulting experience and over a decade spent living and working in the region, he brings a strong understanding of how business environments, consumer preferences, and competitive dynamics differ from one Southeast Asian market to another. This multi-market perspective helps him identify the opportunities and challenges that local and international companies face when expanding across the region.
Mickael advises businesses on market entry, competitive analysis, consumer behaviour research, and go-to-market strategy, helping them uncover actionable insights and build strategies tailored to Southeast Asia’s diverse markets. His expertise also includes operational improvement, partnership development, and business growth planning, supporting data-driven decisions, stronger market positioning, and long-term growth for organisations operating across the ASEAN region.
Sector Expertise
- Automotive
- Energy
- Healthcare
- Construction & Infrastructure
- Supply Chain & Logistics
- Transport & Mobility
- Consumer Goods
Area Expertise
- Market Research & Opportunity Assessment
- Market Entry & Go-to-Market Strategy
- Consumer Behaviour & Competitive Analysis
- Growth Strategy & Partnership Development
- Digital Transformation & Operational Improvement
- Operational Efficiency & Business Transformation
Education
- Sciences Po Lyon (IEP Lyon) — Business Administration in Asian Markets (2002)
- INSEAD — Executive MBA (2014)
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